SEO can be the difference between gaining the right audience and losing whatever little clientele you are left with. As important as SEO is, if there is one thing you need to realize, it’s that lousy SEO can harm your website. That’s why you need to be wary of it.
But the question is, what exactly is bad SEO? How can you ensure that you avoid it, and how can you continue to stay away from it?
Here are some practical and straightforward answers for you:
What is Bad SEO?
SEO is Search Engine Optimization.
Bad SEO is one that does more harm than good to your website. Everything outdated, illegal, and does not fit into the guideline provided by Google webmaster is believed to be bad SEO. The whole point of optimizing your website is to bring in more audience, one that is relevant to your business. But bad SEO only makes you less credible for the search engine, and therefore, you are thrown far, far down the list of relatable searches.
This is the reason why you need to be very careful about which SEO practices you incorporate on your website. Now, which ones do you need to avoid? Here are the SEO techniques that can damage your search engine ranking.
1. Relevance, Quality, and Quantity
Most people who make their websites are novices when it comes to SEO. They only know what they hear from others, which means that their practices are usually outdated. The debate of quality over quantity is one such thing that most website owners aren’t very clear about. Rule of the thumb, no matter how vital quantity gets, it will never surpass the importance of quality.
If you publish low-quality content, invisible text, forced keywords, publish low-quality guest posts that do not lead to engagement or sharing, then Google will rate you as someone who is not worth high ranking.
Make new posts, get links, make PPC ads, just make sure that everything is relevant, engaging and informative for your target audience. This is how you can keep them coming back for more and search engines are assured that everything present on your site is reliable, as well as authoritative.
2. Keyword Stuffing
This is one of the worst things that website builders do even to this day, even though it has become outdated. Keywords are the terms that help people find your business on search engines, which is why they are so important. But how exactly do you use them? Do you use them too many times on one single page, so much so that keyword the only thing that your audience can see?
You are wasting your time because search engines can figure out the relevancy of the keyword, and if inserted unnaturally, or unwantedly, your ranking will automatically go down. Search engines realize that where there is keyword stuffing, user experience becomes negative, and lack of informative content only worsens your chance of becoming the number one page for your target audience.
So the best way to create balanced content is to add relevant keywords only 2-3 times and avoiding the use of long-tail keywords. As long as your content is relevant and gives your audience the information they seek, there is no reason why it won’t be ranked high.
3. Duplicating Content
Duplicate content is when the same content is repeated on the entire website, or over many websites. The website can be your business site, or it can be guest sites where you want to promote your business. The more duplicates you create, the less search engines will highlight it because the index will already be filled up with the previous content.
This is the reason why you need to come up with original and innovative content. By innovation, it simply means that content that has been written differently than the one already published. If, for some reason, your website requires duplicate content, then make sure that you ‘no index and no follow’ the pages that have duplicate content so that your SEO does generate a negative impact.
4. The Game of Links
Links are essential and help in strengthening the authenticity of your website, right? It can go very wrong if you don’t do this wisely. For starters, are your links relevant to the content that you have on the page? If you use links that do not make any sense whatsoever, then chances are your SEO game will zonk out.
What you need to be aware of is the quality of your links. If the validity of the site is compromising, then your SEO will suffer too. Give your webpage some time, and try to build links slowly, but steadily. Do not go to shoddy link building agencies who promise you an entire network of links that are entirely useless. A small number of relevant backlinks are much preferred as compared to too many links that are unreliable. So be careful of you who connect your site with.
5. Search Console Usage
Many companies think that they can use SEO techniques without any need to check whether or not they are using their tools rightfully. Google Webmaster Tools, now known as Search Console, was created to make sure that the performance of the site is adequate, there are no errors and crawling. If you haven’t been using it, then this is the time to begin its usage; otherwise you will never know what is happening behind the scenes of your site. You will be genuinely surprised by how well your performance gets once you know precisely the kind of mistakes you had been making.
These 5 tips are going to do wonders for the ranking of your business website. Just avoid these bad SEO practices and use tactics that are up to date and ones that have been approved by Google and other search engines.
And don’t forget to get in touch with Rank On Top to help you rule search results without endangering your digital presence with bad SEO!