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Seo

Why My Website Isn’t Ranking Locally – 5 Reasons

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Whether you are trying to increase your conversions or enhancing awareness of your brand, SEO can give your website the edge it needs to achieve these goals.

However, it is essential to know that search engine optimization is, in fact, a combination of off-page SEO, on-page SEO, social media marketing, link building, content optimization, and website development.

With so many aspects to consider, it is no surprise that many small businesses in California and all across the United States are fighting to get their websites ranked in local search results.

The digital marketing experts at Rank On Top often come across clients who bring in these complains:

“I can’t get any leads thru my website, it’s useless.”

“We can’t trust inbound marketing; it’s not working for us.”

“We did the keyword research and wrote new content, but Google isn’t responding. Where did we go wrong?”

“There is no ROI to blogging!”

“We got a new website. What do we do with it?”

If any of these issues sound familiar, we understand why you are frustrated. It can be very tiring to put in the effort and not get a payoff.

There can be many reasons why your website isn’t showing up in search results for Google.

Here are 5 of the most prevalent factors that can keep your business site from ranking:

1. Not Looking For Backlinks That Drag You Down

Our search marketing specialists agree that backlinks are one of the top-ranking factors that Google looks for when ranking a site.

The trouble is that it wants highly relevant backlinks to your site’s pages – if the links are originating from dubious or blacklisted websites, the search engine will consider yours one of them. And guess what? Even if you’ve done everything right, your site will go down because it’s associating with the wrong crowd.

And if you have links from big international websites, Google might nor rank you locally because your pages simply won’t have any local relevance.

So be very careful when creating or removing backlinks, and know what your goals are for the exercise before you get to it.

Our backlinking technicians suggest that you seek referrals and linkbacks from your suppliers, partners, and other business stakeholders. Associating with local companies will add value to both your search presence. So talk to your local clubs and charities, contribute to their events to make it to the local online news that links back to your website

2. Neglecting Your Citations

A beautiful website is useless if Google simply doesn’t have enough info about your business to guide people to it.

Your business name, address, and phone number (NAP) should be added to your Facebook, Google My Business, Google Maps, and Apple Maps pages. This simple info is powerful enough to help you rank in local search, so build up your citations with correct information because it will do a lot for your ranking.

Google appreciates citations because these allow potential clients to find your store easily.

3. Not Optimizing Website Images

Did you know that Google allows users to search via images (and now voice, too)?

While voice search may be too advanced for small businesses in California, optimizing for image search is very important.

But since Google can’t ‘read’ images, it relies on the data accompanying your picture – this includes alt tags, image names, and other text that surrounds it on the webpage. Make sure your image alt text and descriptions use keywords naturally. This will make sure images show up higher in search results, and that’ll get your website to rank too.

4. Not Working On Website Responsiveness

Your local customers are using smartphones to find related businesses online – Google won’t show them your website until it’s sure that the site will look good on a phone screen.

You can ensure that by creating a responsive website – i.e., has the ability to adjust to different screen sizes without compromising on its usability.

If you want to capture high-response local buyers, optimize your website to provide immaculate user experience with a clean layout and fast loading times.

When you review the site, consider a visitor’s POV to critique it. Is the content easy to read? Is it easy to navigate between the pages? Do the design elements adjust to the screen size?

Make sure that your site’s visitors find the info, products, or services they are looking for. Add sharing buttons so they can share your page with their social media, increasing the reach of your website.

5. Not Knowing What Your Competitors Are Doing

Google takes many factors into account when creating results for a search. These include location, intent matching, personalization, etc. so you might see that the same keyword shows up in different search results at different places depending on search location, language, or the device used.

So find out if your competing businesses are deploying a particular strategy to show up on SERPs. You can do this with a simple Google search for your targeted keywords. Make a spreadsheet that details any competitor websites that show up in the top 3 search results for your keywords.

Repeat this for all locations and keywords you wish to rank for.

In the end, study the names of your real local competitors in the spreadsheet, visit their websites, and see what they are getting right.

In Conclusion

SEO isn’t all that complicated, but it is a very exact science that depends on some simple yet powerful factors, as explained by Google.

If you’d like to find and fix local SEO mistakes for your California business website, get in touch with us today. We’ll make sure that your business takes off and leaves your competitors behind in the dust

Six Ways to Grow Your California Business with SEO

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Every California business today – whether big or small – requires exposure to establish its position in the market. It’s the need of the hour to make sure that your business can survive the competition.

This is the right time to think about the critical factors that can help you build a successful California business online. You can’t ignore the role of digital marketing strategies when working on your brand’s growth.

No matter how your potential customers reach you, they typically start looking on the search engines first. The surefire method of growing your business is to create a website that’s relevant to both your potential visitors as well as the search engine.

SEO strategies are particularly great for businesses with small budgets. Search Engine Optimization helps structure your website to build more traffic with organic search. This leads to higher rankings and promotes quality content that works to capture your market.

However, optimizing your business website can be pretty daunting if you have other things on your plate. That’s why we’ve brought you the best six actionable SEO tips that could help you transform your business for the best results.

1. Focus on the Technicalities

It’s imperative to start with optimizing your website structure to allow the crawlers to read and rate your website. The goal is to ensure that your pages load fast, the links work correctly, the content is excellent, and everything’s on the website is secure.

Be sure about the quality of the content. Even if the writing is excellent, if it’s not perfectly SEO optimized, it will hamper your website’s ability to position high in the SERPs. So instead of simply uploading the content, make sure you scrutinize it with a technical perspective.

2. Understand Google Algorithms

Here are a few steps to help you go about it:

· Submit a sitemap to Google – you can utilize the automatic plugins to set up a sitemap. You can add content and update it as needed. Submit this sitemap to Google using the Google Search Console and improve the content based on Google Search Results.

· Delete unnecessary pages – If a page is not working, get rid of it right away. Pages that don’t get traffic could be adversely affecting your rankings.

· Fix whatever needs improvement – Broken and outdated links also harm your website. The SERP robots will demote your content with time. According to a study, one of the best ways to make the most out of Google’s ranking algorithm is to send users to only high-authority outbound links.

Image Optimization – Using the right images with proper captions is also crucial. Put on a description for each relevant image by using “alt text.”

3. Work on the Right Keywords

The best way of creating quality content that would earn you organic traffic is to work on keywords that you know your potential customers are searching for. Also, if you offer the best solution to the questions, the SERPs will identify you as a reliable business that should appear on top of the results. Fortunately, there are various automated tools to help you with keyword research. This is particularly beneficial for the time-strapped business.

4. Monitor SEO Updates

Regardless of the measures you are about to implement, it is essential to keep a check on the Google updates. Monitoring will help you:

Decide on the right metric for traffic monitoring – What strategies are helping you get more traffic? Is it the product purchase, customer loyalty, keyword ranking, or newsletter sign-ups?

Use any recommended SEO tool – Implementing at least one of the recommended tools would help you boost your Google ranking.

Implement and monitor one change – Implementing multiple strategies at a time may deliver results, but you will never be able to find out what works. The best way to monitor is to invest in one strategy at a time to see if it’s working for you.

5. Put Content Creation as Top Priority

Working on quality content still stands as one of the best SEO marketing trends even this year – regardless of your business size. Here are some essential things that you need to remember:

· Google algorithm highly ranks websites with quality content. Your content must match the headlines, keywords, and meta descriptions.

· Google algorithm also ranks long-form content better than its counterpart.

· The writing, however, should be more enticing for the readers. While it is important to keep your content SEO optimized, the content isn’t for the robots. Thankfully, Google algorithms are getting better at that and can identify content tactics like keyword stuffing.

· Content is not restricted to text alone. It also refers to highly enticing read with significant engagement through photos and videos.

Your ideal content will also be related to the type of traffic you’re focusing on. Make sure you monitor traffic and try different styles to see what your audience is more inclined to.

6. Streamline Content Marketing

No SEO strategy is complete with sufficient content marketing. And while it takes both time and energy, it can offer incredible benefits, even to the most resource-strapped business.

The key is to leverage on different distribution channels, including social media. With marketing, it requires to hustle to earn more than just the regular organic search. Shove your content on social media and every other distribution channel that’s identified relevant. Streamlining your marketing with your SEO strategy is what most businesses thrive on.

Conclusion

No matter where you stand with your California business, focusing on each process of website optimization is crucial. So take a methodically-approved approach and use SEO to grow your business.

What is Bad SEO and How to Avoid It

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SEO can be the difference between gaining the right audience and losing whatever little clientele you are left with. As important as SEO is, if there is one thing you need to realize, it’s that lousy SEO can harm your website. That’s why you need to be wary of it.

But the question is, what exactly is bad SEO? How can you ensure that you avoid it, and how can you continue to stay away from it?

Here are some practical and straightforward answers for you:

What is Bad SEO?

SEO is Search Engine Optimization.

Bad SEO is one that does more harm than good to your website. Everything outdated, illegal, and does not fit into the guideline provided by Google webmaster is believed to be bad SEO. The whole point of optimizing your website is to bring in more audience, one that is relevant to your business. But bad SEO only makes you less credible for the search engine, and therefore, you are thrown far, far down the list of relatable searches.

This is the reason why you need to be very careful about which SEO practices you incorporate on your website. Now, which ones do you need to avoid? Here are the SEO techniques that can damage your search engine ranking.

1. Relevance, Quality, and Quantity

Most people who make their websites are novices when it comes to SEO. They only know what they hear from others, which means that their practices are usually outdated. The debate of quality over quantity is one such thing that most website owners aren’t very clear about. Rule of the thumb, no matter how vital quantity gets, it will never surpass the importance of quality.

If you publish low-quality content, invisible text, forced keywords, publish low-quality guest posts that do not lead to engagement or sharing, then Google will rate you as someone who is not worth high ranking.

Make new posts, get links, make PPC ads, just make sure that everything is relevant, engaging and informative for your target audience. This is how you can keep them coming back for more and search engines are assured that everything present on your site is reliable, as well as authoritative.

2. Keyword Stuffing

This is one of the worst things that website builders do even to this day, even though it has become outdated. Keywords are the terms that help people find your business on search engines, which is why they are so important. But how exactly do you use them? Do you use them too many times on one single page, so much so that keyword the only thing that your audience can see?

You are wasting your time because search engines can figure out the relevancy of the keyword, and if inserted unnaturally, or unwantedly, your ranking will automatically go down. Search engines realize that where there is keyword stuffing, user experience becomes negative, and lack of informative content only worsens your chance of becoming the number one page for your target audience.

So the best way to create balanced content is to add relevant keywords only 2-3 times and avoiding the use of long-tail keywords. As long as your content is relevant and gives your audience the information they seek, there is no reason why it won’t be ranked high.

3. Duplicating Content

Duplicate content is when the same content is repeated on the entire website, or over many websites. The website can be your business site, or it can be guest sites where you want to promote your business. The more duplicates you create, the less search engines will highlight it because the index will already be filled up with the previous content.

This is the reason why you need to come up with original and innovative content. By innovation, it simply means that content that has been written differently than the one already published. If, for some reason, your website requires duplicate content, then make sure that you ‘no index and no follow’ the pages that have duplicate content so that your SEO does generate a negative impact.

4. The Game of Links

Links are essential and help in strengthening the authenticity of your website, right? It can go very wrong if you don’t do this wisely. For starters, are your links relevant to the content that you have on the page? If you use links that do not make any sense whatsoever, then chances are your SEO game will zonk out.

What you need to be aware of is the quality of your links. If the validity of the site is compromising, then your SEO will suffer too. Give your webpage some time, and try to build links slowly, but steadily. Do not go to shoddy link building agencies who promise you an entire network of links that are entirely useless. A small number of relevant backlinks are much preferred as compared to too many links that are unreliable. So be careful of you who connect your site with.

5. Search Console Usage

Many companies think that they can use SEO techniques without any need to check whether or not they are using their tools rightfully. Google Webmaster Tools, now known as Search Console, was created to make sure that the performance of the site is adequate, there are no errors and crawling. If you haven’t been using it, then this is the time to begin its usage; otherwise you will never know what is happening behind the scenes of your site. You will be genuinely surprised by how well your performance gets once you know precisely the kind of mistakes you had been making.

These 5 tips are going to do wonders for the ranking of your business website. Just avoid these bad SEO practices and use tactics that are up to date and ones that have been approved by Google and other search engines.

And don’t forget to get in touch with Rank On Top to help you rule search results without endangering your digital presence with bad SEO!